A sustainable tourism exhibition showcasing products from the Greater Mekong Sub-region (GMS) countries, including Laos, Cambodia, China, Myanmar, Thailand, and Vietnam, opened in northern Laos' Luang Prabang province, alongside the Mekong Tourism Forum.

The exhibition, running from Tuesday to Friday, aims to promote Lao tourism to target visitors from the GMS countries, which are key markets for Laos.

In his speech, Phouthone Dalalom, deputy director general of the Tourism Marketing Department at the Lao Ministry of Information, Culture and Tourism, emphasized that these neighboring countries are vital sources of tourists for Laos, and the event is expected to attract more visitors.

The fair also seeks to strengthen regional and international tourism cooperation, supporting the industry's recovery from the impact of the COVID-19 pandemic.

The exhibition allows tourism operators to showcase their products, provide tourism information, showcase souvenirs and their unique national cuisine, among others. Additionally, the event emphasizes promotional activities on community-based and green tourism.

The Lao government prioritizes tourism as a strategic sector for socio-economic development, focusing on the country's cultural, natural, and historical assets.

The Lao Ministry of Information, Culture and Tourism will roll out a range of initiatives aimed at strengthening the tourism sector, attracting more visitors, and boosting national revenue.