The Tourism Authority of Thailand (TAT) launched the "Nihao Month" campaign on Tuesday in a push to attract Chinese tourists, its largest source market, during the upcoming Mid-Autumn Festival and Golden Week holidays.

According to the TAT, this year's campaign is designed to serve as a bridge linking Chinese traditions with the lifestyle and charm of Thailand through a series of initiatives, combining digital promotions, cultural events, and influencer marketing.

TAT Governor Thapanee Kiatphaibool said the "Nihao Month" reflects the warmth and friendship between Thailand and China, celebrating five decades of diplomatic ties through cultural celebration and travel inspiration.

Speaking at the launch event, Thapanee highlighted the new certification program, Trusted Thailand Stamp, as a measure to reinforce confidence in the country's safety and quality standards, positioning it as a destination for "meaningful connections and lasting memories."

The cultural centerpiece of the campaign is the Mid-Autumn reception in Bangkok on Oct. 6, featuring traditional activities, such as mooncake-making and lantern-crafting workshops, alongside appearances by popular Thai actors, she said.

To drive bookings and spending during the year-end peak season, the TAT has initiated joint promotions through partnerships with China's leading online travel and lifestyle platforms.

Additionally, Chinese travelers can present their passports at participating major retailers and venues across Thailand to enjoy special benefits and shopping discounts.

Combining tradition, creativity and hospitality with assured standards, the campaign aims to foster the Southeast Asian nation's image as a "top-choice destination for Chinese travelers," encouraging repeat visits and inspiring positive sharing across digital platforms, Thapanee said.